How to Get and Keep Attention by Nick Nichols, B2B Sales and Marketing Expert (This post is short and to the point, but don’t let that fool you. It addresses the fuzzy thinking I encounter far too often.) A recent LinkedIn discussion centered on a follow-up email message that a podcast show host wanted to [...]

How the Texas Flooding Can Help You Write Better Blog Post Headlines by Nick Nichols, B2B Sales and Marketing Expert One of the best ways to attract readers to your blog posts is to tie in to current events – even if those events are unrelated to your business or industry. (The way I’m doing [...]

How to Profit from the Biggest Webinar Mistake Nearly All “Gurus” Make by Nick Nichols, Sales Performance Strategist What’s the biggest free webinar (and teleseminar) mistake nearly all gurus make? If you’re like me you’re busy and don’t have time to interrupt your day to sit in front of your computer or smart phone for [...]

5 Colossal LinkedIn Profile MistakesThat Most People Make by Nick Nichols, B2B Sales and Marketing Expert Recently I spent the better part of a day database building on LinkedIn and I viewed more than 1000 profiles. I found that the overwhelming majority of them had multiple opportunities for improvement. Below are the five major areas [...]

Why Traditional B2B Cold Calling is a Waste of Time and Money by Nick Nichols, B2B Sales and Marketing Expert I created this executive briefing because although CRM systems, telephone technology and digital media have advanced significantly in recent years, B2B selling methodology has lagged far behind. My company gets a half-dozen or more B2B [...]

Are You Making This Embarrassing E-Mail Mistake? by Nick Nichols, B2B Pre-Qualified Sales Lead Generation Expert I got a cold call from a guy selling web servers. He apparently got my name from the "WhoIs" directory of Internet domain names. As an Internet marketing consultant with several websites, I’m always interested in knowing what the [...]

Please Don’t be Like this CPA! by Nick Nichols, Professional Services Marketing Expert I don’t know what it is about certain people. Maybe they do, in fact, have all the business they need (I doubt it.) Maybe they are afraid of technology. Maybe they are just stuck in the quagmire of conventional thinking. Maybe they [...]

Should You Expand Your Product or Service Line? by Nick Nichols, Marketing Strategist I was interviewed by a self-storage trade magazine writer who wanted ideas on how to add ancillary revenue generating items, a.k.a. line expansions. Here is my five-step formula: Look at your market – What are the holes and gaps? What do people [...]

Are Free Reports Dead as a Marketing Tool? by Nick Nichols, Value-Based Content Marketing Expert No! Using free information (I call this an info-premium) that provides tips, advice and guidance about solving problems your target market has is alive and well! Info-premium marketing is a decades-old, proven method to attract, engage and convert prospects into [...]

Beware of these Branding Blunders that will Bury Your Business by Nick Nichols, Branding and Reputation Marketing Expert What comes to mind when your clients think of you? How is your image perceived by potential buyers of your products and services? In today’s world you are what the media says you are, whether that’s a [...]