Search Engine Marketing

Why I Hate Yelp

Why I Hate Yelp by Nick Nichols, 5-Star Online Reputation Marketing Expert Fake reviews – especially defamatory fake reviews – have gotten out of hand. I have a client who is a victim of ongoing virtual stalking where it appears that the “perp” has hired people to post blatantly false negative reviews about my client [...]

The 7 New Rules of Blogging

The 7 New Rules of Blogging By Content Marketing Advisor, Nick Nichols Once upon a time, there were generally accepted blogging practices that most of the "gurus" recommended and sometimes even practiced! But in the digital world, change is the only constant. I’m known for saying, "The only rules are the ones you make," and [...]

SEO Secrets Revealed

SEO Secrets Revealed by Nick Nichols, Search Engine Marketing Expert What is SEO? SEO is an acronym for Search Engine Optimization, the process of making a web page rank better in the search engines for relevant keywords – known as money keywords – that likely buyers are using to get information that leads to a [...]

Why Google is Not Your Friend

Why Google is Not Your Friend by Nick Nichols, Search Marketing Expert In my Internet marketing workshops, I always ask this question, "What business is Google in?" Invariably, people say that Google is in the search engine business. Often, it’s a revelation to people when I inform them that Google is in the advertising business [...]

Unleashing the Power of Google+

Understanding and Unleashing the Power of Google+ for Your Local Business by Nick Nichols, Search Marketing Expert In June of 2011, Google launched Google+ (Google Plus) as its entry into the world of social media. But with the popularity of Facebook, Twitter, LinkedIn and others, Google+ met with a lukewarm response from the public. As [...]

Consumer Reviews – Why are they invisible?

Why aren’t my consumer reviews visible? by Nick Nichols, 5-Star Online Reputation Marketing Expert Getting legitimate reviews to be visible at Google+ and Yelp is becoming more and more difficult. Despite what Google and Yelp say publicly – that they want to deliver relevant content to their users – including reviews – they seem to [...]

Why Most News Releases Fail

Forget SEO when Writing New Releases by Nick Nichols, Publicity Expert The problem with most news releases is that no one reads them because they are: Not targeted – are in a "one-size-fits-all" format that’s not specifically aimed at the audience of a particular medium. Not newsworthy – don’t address a current and meaningful issue. [...]