Small and Medium Business Marketing

The Worst LinkedIn Advice I’ve Ever Seen!

The Worst LinkedIn Advice I've Ever Seen! By Nick Nichols In this Upstart article, the author claims that “LinkedIn just made it super-simple to win new business.” The article contends that LinkedIn's new “ProFinder” feature makes LinkedIn “serious about moving beyond its core use as a full-time job-seeking / hiring platform.” ProFinder is a service [...]

Diamond Doctor: Customer Service that Sparkles

When it came time to update the customer service chapter in my book, “The Entrepreneur's Guide to Crushing the Competition: How to Be Seen as the Best and Obvious Choice to Attract More Pre-Qualified Buyers Starting Today!” I needed an example that truly demonstrated how customer service can be a potent secret weapon. The choice [...]

Should You Expand Your Line?

I was interviewed by a self-storage trade magazine writer who wanted ideas on how to add ancillary revenue generating items, a.k.a. line expansions. Here is my five-step formula: Look at your market ā€“ What are the holes and gaps? What do people need that you could provide? Look at competitors and outside your market ā€“ [...]

How the Texas Flooding Can Help You Write Better Blog Post Headlines

One of the best ways to attract readers to your blog posts is to tie in to current events – even if those events are unrelated to your business or industry. (The way Iā€™m doing here.) The trick is to make the headline mysterious, thought provoking or controversial without being distasteful, patronizing or morose. As [...]

Why I Hate Yelp

Fake reviews – especially defamatory fake reviews – have gotten out of hand. I have a client who is a victim of ongoing virtual stalking where it appears that the “perp” has hired people to post blatantly false negative reviews about my client on Yelp and other sites. Recently I read an article by an [...]

The 7 New Rules of Blogging

Once upon a time, there were generally accepted blogging practices that most of the "gurus" recommended and sometimes even practiced! But in the digital world, change is the only constant. I'm known for saying, "The only rules are the ones you make," and what I'd like to offer are more guidelines than rules when it [...]

Are You Making This Embarrassing E-Mail Mistake?

I got a cold call from a guy selling web servers. He apparently got my name from the "WhoIs" directory of Internet domain names. As an Internet marketing consultant with several websites, I'm always interested in knowing what the current market pricing is for hosting, so I let the guy give me his pitch. He [...]

SEO Secrets Revealed

by Nick Nichols, Search Engine Marketing Expert What is SEO? SEO is an acronym for Search Engine Optimization, the process of making a web page rank better in the search engines for relevant keywords – known as money keywords – that likely buyers are using to get information that leads to a solution to a [...]

Chamber of Commerce Scam

Unfortunately, for most small and medium size business owners (SMBOs) joining a conventional chamber of commerce (CCoC) will be a complete waste of time and money. By conventional I mean a chamber that is associated with the name of a town or city and is considered the "official" chamber for that town or city. Why [...]

Should you use an industry-specific website designer?

On the surface it might seem like a good idea to hire a website designer that specializes in your industry, but there are some factors you might want to consider. First, industry-specific website design companies tend to use the same templates for all their clients. Even though they can incorporate your colors and logo into [...]

Are Free Reports Dead as a Marketing Tool?

No! Using free information (I call this an info-premium) that provides tips, advice and guidance about solving problems your target market has is alive and well! Info-premium marketing is a decades-old, proven method to attract, engage and convert prospects into clients. In my 20+ years as an online marketing adviser to professional service providers – [...]

Consumer Reviews – Why are they invisible?

Getting legitimate reviews to be visible at Google+ and Yelp is becoming more and more difficult. Despite what Google and Yelp say publicly – that they want to deliver relevant content to their users – including reviews – they seem to be covertly trying to undermine that mission. In Yelp's case, I believe they are [...]

Branding Blunders that will Bury Your Business

What comes to mind when your clients think of you? How is your image perceived by potential buyers of your products and services? In today's world you are what the media says you are, whether that's a blog post, review, article, news story or other reference to you online, in print or via television or [...]

Getting Testimonials is a Process

In my 20+ years as an online marketing adviser and media strategist I've found that most business owners don't have a process for generating meaningful, attributed testimonials. So I developed a process that is guaranteed to get 5-star testimonials and permission to use them. It works like this... train your staff to: Deliver outstanding customer [...]