Don’t Be Like Target Stores By Marketing Strategist and Advisor, Nick Nichols If you’re like me you’re getting fed up with pointless, mindless and clueless "policies" that are in force at certain large retailers, like Target. We’re fed up because we’re tired of being treated like commodities, numbers and criminals – yes, criminals! Let me [...]
Five-Star Online Reputation Marketing
Why I Hate Yelp
Why I Hate Yelp by Nick Nichols, 5-Star Online Reputation Marketing Expert Fake reviews – especially defamatory fake reviews – have gotten out of hand. I have a client who is a victim of ongoing virtual stalking where it appears that the “perp” has hired people to post blatantly false negative reviews about my client [...]
SEO Secrets Revealed
SEO Secrets Revealed by Nick Nichols, Search Engine Marketing Expert What is SEO? SEO is an acronym for Search Engine Optimization, the process of making a web page rank better in the search engines for relevant keywords – known as money keywords – that likely buyers are using to get information that leads to a [...]
Don’t be Like this CPA
Please Don’t be Like this CPA! by Nick Nichols, Professional Services Marketing Expert I don’t know what it is about certain people. Maybe they do, in fact, have all the business they need (I doubt it.) Maybe they are afraid of technology. Maybe they are just stuck in the quagmire of conventional thinking. Maybe they [...]
Consumer Reviews – Why are they invisible?
Why aren’t my consumer reviews visible? by Nick Nichols, 5-Star Online Reputation Marketing Expert Getting legitimate reviews to be visible at Google+ and Yelp is becoming more and more difficult. Despite what Google and Yelp say publicly – that they want to deliver relevant content to their users – including reviews – they seem to [...]
Branding Blunders that will Bury Your Business
Beware of these Branding Blunders that will Bury Your Business by Nick Nichols, Branding and Reputation Marketing Expert What comes to mind when your clients think of you? How is your image perceived by potential buyers of your products and services? In today’s world you are what the media says you are, whether that’s a [...]
Getting Testimonials is a Process
Getting Testimonials is a Process By Nick Nichols, 5-Star Online Marketing Reputation Expert In my 20+ years as an online marketing adviser and media strategist I’ve found that most business owners don’t have a process for generating meaningful, attributed testimonials. So I developed a process that is guaranteed to get 5-star testimonials and permission to [...]