Five-Star Online Reputation Marketing

Diamond Doctor: Customer Service that Sparkles

When it came time to update the customer service chapter in my book, “The Entrepreneur's Guide to Crushing the Competition: How to Be Seen as the Best and Obvious Choice to Attract More Pre-Qualified Buyers Starting Today!” I needed an example that truly demonstrated how customer service can be a potent secret weapon. The choice [...]

Why I Hate Yelp

Fake reviews – especially defamatory fake reviews – have gotten out of hand. I have a client who is a victim of ongoing virtual stalking where it appears that the “perp” has hired people to post blatantly false negative reviews about my client on Yelp and other sites. Recently I read an article by an [...]

Don’t Be Like Target Stores

If you're like me you're getting fed up with pointless, mindless and clueless "policies" that are in force at certain large retailers, like Target. We're fed up because we're tired of being treated like commodities, numbers and criminals – yes, criminals! Let me explain... Certain stores – like Target – insist on making everyone who [...]

SEO Secrets Revealed

by Nick Nichols, Search Engine Marketing Expert What is SEO? SEO is an acronym for Search Engine Optimization, the process of making a web page rank better in the search engines for relevant keywords – known as money keywords – that likely buyers are using to get information that leads to a solution to a [...]

Don’t be Like this CPA

I don't know what it is about certain people. Maybe they do, in fact, have all the business they need (I doubt it.) Maybe they are afraid of technology. Maybe they are just stuck in the quagmire of conventional thinking. Maybe they just don't get it! The other day I ran across a CPA and [...]

Unleashing the Power of Google+

In June of 2011, Google launched Google+ (Google Plus) as its entry into the world of social media. But with the popularity of Facebook, Twitter, LinkedIn and others, Google+ met with a lukewarm response from the public. As a way to gently but firmly convince the world that Google+ was a viable social media platform, [...]

Consumer Reviews – Why are they invisible?

Getting legitimate reviews to be visible at Google+ and Yelp is becoming more and more difficult. Despite what Google and Yelp say publicly – that they want to deliver relevant content to their users – including reviews – they seem to be covertly trying to undermine that mission. In Yelp's case, I believe they are [...]

Branding Blunders that will Bury Your Business

What comes to mind when your clients think of you? How is your image perceived by potential buyers of your products and services? In today's world you are what the media says you are, whether that's a blog post, review, article, news story or other reference to you online, in print or via television or [...]

Getting Testimonials is a Process

In my 20+ years as an online marketing adviser and media strategist I've found that most business owners don't have a process for generating meaningful, attributed testimonials. So I developed a process that is guaranteed to get 5-star testimonials and permission to use them. It works like this... train your staff to: Deliver outstanding customer [...]