How would your life change if you could attract a steady, consistent, predictable flow of your ideal clients, starting now?
Is this you?
- You are tired of having to live with “roller coaster” income and you are worried about how this will affect your family’s future.
- You get annoyed when you see less-qualified competitors getting the recognition and money that should be going to you.
- You are fed up with wasting money on marketing that doesn’t work and want to start getting some results for a change.
Is your marketing not working? If so, it’s not your fault! The truth is being deliberately kept from you!
That truth is, most “gurus” want you to put the cart before the horse. They won’t tell you the one strategy you MUST implement first, before you spend a single penny on any kind of marketing!
They don’t want you to know about this because it would likely prevent you from buying from them!
Please… Don’t spend another penny on marketing until you read the rest of this page!
The 50-year-old lie that has cost millions of small business owners and professionals tens of billions of dollars!
You may have heard the saying, “The medium is the message.”* This implies that a medium – television, radio, newspapers, magazines, outdoor ads, and more recently, social media, email, YouTube, etc. – is more important than the message being applied to that medium. This is what the people who sell conventional advertising (broadcast, print, outdoor) want you to believe. It’s also what “new media” gurus want you to believe. They want you to believe that their medium or software or app or widget or plugin is the be-all and end-all – and all you have to do is buy it! This is called “bright, shiny object syndrome” and it drains your energy and your bank account with little to show for it.
Here’s the truth they don’t want you to know:
Hey… I’m just like you. I’ve been tricked into buying the latest marketing gimmick more times than I’d care to admit. And it’s cost me plenty – not just in money, that I can earn more of – but in time that is gone forever! I can almost hear you agreeing with me.
I am different from most marketing advisers. I don’t accept people as clients just because they have the money. I only accept people as clients if, after talking with them on the phone for an hour or so, they fit my ideal client profile AND I think I can help them. If they fit the profile – and we work together – they can expect exponential business growth.
*The phrase “The medium is the message” was introduced on 1964 by Canadian philosopher Marshall McLuhan in his book, Understanding Media: The Extensions of Man.