Nick Nichols was born at an early age and began his business career in the seventh grade by building and selling homemade motorized bicycles to his friends. It was during this time that he discovered his ability to find new and better applications for otherwise under-utilized assets like lawnmower engines and 20" bicycles.
His first large-scale entrepreneurial foray was selling school-branded, sport-specific T-shirts to his football and wrestling teammates, other athletes and sports groupies at New Trier High School in Winnetka, Illinois.
This highly-profitable venture got him hooked on marketing, an addiction from which he has never recovered.
After graduating with a degree in marketing from the University of Illinois at Chicago, he developed a curious condition called "spontaneous amelioration" that persists this very day. This rare state of mind causes him to instantly create new ways of enhancing the profitability of virtually every business he encounters.
His life’s mission is to diagnose, treat and immunize business people from the profit-limiting malady known as "marketing myopia" that is affecting an alarmingly high number of companies nationwide. Marketing myopia is a form of mental tunnel vision that prevents people from getting the most from their business ventures. Fortunately, with Nick’s help, this disorder doesn’t have to be terminal.
Nick’s Favorite Quote:
“Little people with little minds and little imaginations go through life in little ruts, smugly resisting all changes that would jar their little worlds.”– Zig Ziglar