Law Firm-CPA Marketing

SEO Secrets Revealed

SEO Secrets Revealed by Nick Nichols, Search Engine Marketing Expert What is SEO? SEO is an acronym for Search Engine Optimization, the process of making a web page rank better in the search engines for relevant keywords – known as money keywords – that likely buyers are using to get information that leads to a [...]

Don’t be Like this CPA

Please Don’t be Like this CPA! by Nick Nichols, Professional Services Marketing Expert I don’t know what it is about certain people. Maybe they do, in fact, have all the business they need (I doubt it.) Maybe they are afraid of technology. Maybe they are just stuck in the quagmire of conventional thinking. Maybe they [...]

How should a personal injury lawyer market his practice?

How should a personal injury lawyer market his practice? by Nick Nichols, Professional Services Marketing Expert Unfortunately, there are a lot of ways that would take a book to discuss. However, that being said, the fastest and most cost-effective way is using the Internet. Personal injury law is one of the most competitive search engine [...]

The Biggest Problem in Legal Marketing

The Biggest Problem in Legal Marketing by Nick Nichols, Professional Services Marketing Expert The biggest problem I see in online legal marketing is not how to drive traffic to a website, but what happens – or doesn’t happen – when people get to the website. It’s amazing to me how attorneys will spend serious money [...]

Did This Attorney Waste His Money?

Did This Attorney Waste His Money? by Nick Nichols, Professional Services Marketing Expert Here’s a question from the Small Firm Marketing LinkedIn group: "A ‘branding expert’ approached me to run my ‘marketing campaign.’ I told her I’d hire her on a pay per placement basis to get me media interviews. With no track record I [...]

How Would You Rate This Legal Website?

How Would You Rate This Legal Website? by Nick Nichols, Professional Services Marketing Expert A recent request for comments posted at a LinkedIn legal group was:</ This summer, we decided to do our own site. Enough with poor design, poor content and no control! So, we hired 10 Interns. Web Development/ SEO Mktg./ Editor/ Writers/ [...]

Are Free Reports Dead as a Marketing Tool?

Are Free Reports Dead as a Marketing Tool? by Nick Nichols, Value-Based Content Marketing Expert No! Using free information (I call this an info-premium) that provides tips, advice and guidance about solving problems your target market has is alive and well! Info-premium marketing is a decades-old, proven method to attract, engage and convert prospects into [...]