Law Firm-CPA Marketing

How the Texas Flooding Can Help You Write Better Blog Post Headlines

One of the best ways to attract readers to your blog posts is to tie in to current events – even if those events are unrelated to your business or industry. (The way I’m doing here.) The trick is to make the headline mysterious, thought provoking or controversial without being distasteful, patronizing or morose. As [...]

SEO Secrets Revealed

by Nick Nichols, Search Engine Marketing Expert What is SEO? SEO is an acronym for Search Engine Optimization, the process of making a web page rank better in the search engines for relevant keywords – known as money keywords – that likely buyers are using to get information that leads to a solution to a [...]

Don’t be Like this CPA

I don't know what it is about certain people. Maybe they do, in fact, have all the business they need (I doubt it.) Maybe they are afraid of technology. Maybe they are just stuck in the quagmire of conventional thinking. Maybe they just don't get it! The other day I ran across a CPA and [...]

How should a personal injury lawyer market his practice?

Unfortunately, there are a lot of ways that would take a book to discuss. However, that being said, the fastest and most cost-effective way is using the Internet. Personal injury law is one of the most competitive search engine categories and firms are spending large amounts of money to get their websites on the first [...]

The Biggest Problem in Legal Marketing

The biggest problem I see in online legal marketing is not how to drive traffic to a website, but what happens – or doesn't happen – when people get to the website. It's amazing to me how attorneys will spend serious money on SEO or PPC to get clicks, but then won't invest money in [...]

Did This Attorney Waste His Money?

Here's a question from the Small Firm Marketing LinkedIn group: "A 'branding expert' approached me to run my 'marketing campaign.' I told her I'd hire her on a pay per placement basis to get me media interviews. With no track record I advanced her a grand. Did I throw away my money?" The pay-for-performance model [...]

Are Free Reports Dead as a Marketing Tool?

No! Using free information (I call this an info-premium) that provides tips, advice and guidance about solving problems your target market has is alive and well! Info-premium marketing is a decades-old, proven method to attract, engage and convert prospects into clients. In my 20+ years as an online marketing adviser to professional service providers – [...]